To have ideas is simple, to have good ideas
either is the more complicated, but the one
that truely constitutes a strategic
challenge for the companies is to generate
continuously good ideas and to turn them new
or better products or services successfully
commercial the market. This is the one that
we denominated
INNOVATION!!!
Therefore, we can incorporate a new product/service
or to improve redefining it the processes or
using better matters or better machinery.
Also we can innovate redefining the
commercialization and supervision processes
. We even can be innovating negotiating with
the clients.
The challenge that has the companies
nowadays, before the present economic
crisis, makes difficult the decision making
on innovation, but in the era of the
global market, those companies and
organizations will survive whom they
innovate and who have capacity to continue
doing it.